Selected Work
What am I?
Brand Dev? Something like that.
From analytical marketing systems to event planning, currently focusing on photography projects and leaning into video.
I've had my creative teams, now I'm riding solo figuring out what do I really want to do.
Some relevant things I do
Brand Development
Stripping away fluff to build visual identities and brand ecosystems that hold structural integrity under pressure.
Strategy: From naming frameworks to brand guidelines built to survive without me or any other employee.
Results: Grupo Gião is now a cohesive hospitality group while maintaining each venue’s uniqueness. Centralized channels and procedures allowed for time to develop besides maintenance.
Marketing Strategy
Bridging the gap between raw creative output and cold, hard business outcomes.
Strategy: Rigorous campaign structuring, channel planning, and attribution models that allow for detailed testing and data based evolution.
Results: Steady measurable growth, media plans, and KPI frameworks that keep the strategy running efficiently.
Social Media
Not a content creator, not an insta-girlie. I work on hard numbers, lifecycle mapping, and data-backed distribution models rather than aesthetic vanity metrics.
Strategy: Building systems and campaign architectures designed to outlast algorithmic shifts and sustain a brand’s long-term value.
Results: Around 25 Million views on my campaign for Concentração de Motas 2026 (and still growing).
Creative Direction
Making a brand feel lived-in rather than assembled on a template. Shot on location, anchored in real texture, zero stock catalogues.
Strategy: Translating abstract positioning into USP based storytelling.
Results: Campaigns that feel right with the brand values and align with user needs.
